WORLD NO TOBACCO DAY

KESIRAJU RAMPRASAD
EDUCATIONAL PSYCHOLOGIST
kesirajuramprasad@gmail.com


World No Tobacco Day is observed around the world every year on May 31. It is meant to encourage a 24-hour period of abstinence from all forms of tobacco consumption across the globe. The day is further intended to draw global attention to the widespread prevalence of tobacco use and to negative health effects, which currently lead to 5.4 million deaths worldwide annually. The member states of the World Health Organization (WHO) created World No Tobacco Day (WNTD) in 1987. In the past twenty years, the day has been met with both enthusiasm and resistance across the globe from governments, public health organizations, smokers, growers, and the tobacco industry.

WHO and World No Tobacco Day

World Tobacco Day is one of many other world health awareness days throughout the year organized by the WHO, including World Mental Health Day, World AIDS Day, and World Blood Donor Day, among others.
Timeline
 In 1987, the World Health Assembly of the WHO passed Resolution WHA40.38, calling for April 7, 1988 to be "a world no-smoking day". April 7, 1988 was the 40th anniversary of the WHO. The objective of the day was to urge tobacco users worldwide to abstain from using tobacco products for 24 hours, an action they hoped would provide assistance for those trying to quit.
 In 1988, Resolution WHA42.19 was passed by the World Health Assembly, calling for the celebration of World No Tobacco Day, every year on May 31. Since then, the WHO has supported World No Tobacco Day every year, linking each year to a different tobacco-related theme.
 In 1998, the WHO established the Tobacco Free Initiative (TFI), an attempt to focus international resources and attention on the global health epidemic of tobacco. The initiative provides assistance for creating global public health policy, encourages mobilization across societies, and supports the World Health Organization Framework Convention on Tobacco Control (FCTC). The WHO FCTC is a global public health treaty adopted in 2003 by countries across the globe as an agreement to implement policies that work towards tobacco cessation.

 In 2008, on the eve of the World No Tobacco Day the WHO called for a worldwide ban on all tobacco advertising, promotion, and sponsorship. The theme of that year’s day was Tobacco-free youth; therefore, this initiative was especially meant to target advertising efforts aimed at youth. According to the WHO, the tobacco industry must replace older quitting or dying smokers with younger consumers. Because of this, marketing strategies are commonly observed in places that will attract youth such as movies, the Internet, billboards, and magazines. Studies have shown that the more youth are exposed to tobacco advertising, the more likely they are to smoke.

Awards

Since 1988 the WHO has presented one or more Awards to organizations or individuals who have made exceptional contributions to reducing tobacco consumption. World No Tobacco Day Awards are given to individuals from six different world regions (Africa, Americas, Eastern Mediterranean, Europe, South-East Asia, and Western Pacific), and Director-General Special Awards and Recognition Certificates are given to individuals from any region

Global observance

Groups around the world—from local clubs to city councils to national governments—are encouraged by the WHO to organize events each year to help communities celebrate World No Tobacco Day in their own way at the local level. Past events have included letter writing campaigns to government officials and local newspapers, marches, public debates, local and national publicity campaigns, anti-tobacco activist meetings, educational programming, and public art.
In addition, many governments use WNTD as the start date for implementing new smoking bans and tobacco control efforts. For example, on May 31, 2008, a section of the Smoke Free Ontario Act came into effect banning tobacco "power walls" and displays at stores, and all hospitals and government offices in Australia will become smoke free on May 31, 2010.
The day has also been used as a springboard for discussing the current and future state of a country as it relates to tobacco. For example, in India, (which, with 120 million smokers, has one of the highest rates of tobacco consumption in the world),a special section of the Indian journal Current Science, together with the International Union Against Tuberculosis and Lung Disease, was published in time for WNTD, 2009. This section examined tobacco use and control in India in an attempt to spread awareness and build support for stricter tobacco control